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axentbox.bg

Primary distributor of the brands Marc O’Polo, Esprit, and EDC. One of the market leaders in Bulgaria for fashion clothing and accessories with numerous physical stores.

Project overview

How did we build this project?

Axentbox offers fashion solutions for men and women featuring leading brands like Marc O’Polo, Esprit, and EDC. Our aim is to provide comfortable and elegant styling sets that express the individual style of each customer.

The project's challenge was to build integration with Microsoft Dynamics NAV and nopCommerce. The client has over 5000 different products with variations such as size, color, and others. The integration involves orders, categories, products, variants, specifications, photos, and descriptions.

For the payment method, we utilize the Bulgarian provider ePay, offering payments with VISA, MasterCard, and other major cards.

To facilitate the customer experience, we have implemented automatic integration with the Bulgarian courier Speedy (DPD). We have automated the process from selecting the customer's address or office to generating a shipping label and calling the courier with a single click.

Microsoft Dynamics NAV

ePay card payment

Speedy

Retargeting.biz

Google Analytics 4

Facebook Catalog

The homepage is simple and consolidates the main categories of the site - Men's and Women's Clothing, Men's and Women's Shoes, and Men's and Women's Accessories. This allows the user to choose what they would like to explore without unnecessary products being visualized.

The primary brands offered by the seller - Marc O’Polo, Esprit, and EDC - are prominently featured.

There is a main banner showcasing promotions and a focus on specific products.

On the category page, products from the specified category and its subcategories are displayed. The user can easily navigate to the current price and determine if the product is on sale. The product box focuses on displaying product ribbons, where the client can tag items as NEW, show the discount percentage, and more.

On the left side of the page, all available filters are visible, allowing the user to quickly and easily narrow down their desired product with just a few clicks. Some of the main filters include color, size, brand, price, etc. Users can also sort products by newest, lowest price, highest price, and more.

On the product page, there is a noticeable emphasis on images, as the client values the visual impact and product selection based on visuals. On the right side, the product name, a description with available specifications, user-selectable size and color options, and the "BUY" button are displayed, allowing users to add the product to their cart.

There is an option to subscribe to the newsletter, where users can receive timely updates on offers and promotions.

At the bottom of the screen, several product highlights are featured, categorized as "You May Also Like," "More Recommended for You," and "Similar Products." Through this approach, we aim to capture the customer's attention and encourage further exploration of the site by suggesting other products, even if the current one may not be of immediate interest for purchase.

Our client has numerous physical stores across the country. Therefore, we have created a dedicated page listing all the physical stores of Axnetbox, Esprit, and Marco Polo. Customers can view store addresses, contacts, and Google Maps location.

Additionally, they have the option to order via Click & Collect during the checkout process, allowing them to pick up the product from a specific store with free delivery.

The admin panel is conveniently translated into the native language of the users who will be managing the online store.

Within it, users can view current orders, newly registered customers, products with low stock, and items with return requests.

From the admin panel, our clients can manage their entire store, add products, process orders, create content pages, develop promotions and campaigns, and access many other features offered by nopCommerce.

Technologies used