Case Study: ULTRAS.BG – Developed by noptech

The homepage of ULTRAS.BG is a news portal dedicated to ultras culture, structured with clearly defined sections:

Header and Navigation – At the top, there is the website logo, the main menu with categories like "News," "About Us," "Forum," "Videos," "Shop," and others, along with a login button for user accounts.
Large Featured Banner – The first thing that grabs attention is a prominent banner showcasing a key event or article with an image, title, and date.
Latest News Section – Below the banner, the site displays recent articles with images, headlines, and short descriptions, covering the latest ultras-related events.
International Section ("Abroad") – A dedicated area for news and reports on ultras scenes from different countries, featuring articles and images.
Blog Section – Highlights editorial content, opinion pieces, and in-depth analysis of ultras culture.
Ultra Archive – A section featuring historical content, past events, and significant ultras moments.
Videos – Embedded YouTube videos showcasing matchday atmospheres, fan actions, and choreographies.
Forum & Community Photos – A gallery of fan-submitted images capturing stadium atmospheres, pyro shows, and choreographies.
Advertisements & Shop Promotion – Banners promoting the ULTRAS shop, offering clothing and accessories for fans.
Footer – Contains additional links, copyright information, social media icons, and partner logos.

The layout is visually engaging, with a strong emphasis on imagery and multimedia to capture the energy of ultras culture.

The news article page on ULTRAS.BG is structured in a clean and organized layout, designed for easy reading and engagement.

Article Title & Date – The article title is prominently displayed in bold, followed by the publication date ("Tuesday, February 6, 2025").

Featured Image – A large image at the top showcases a group of German ultras holding banners in a stadium. The faces of the fans are blurred.

Article Content – The main body consists of multiple paragraphs describing the connection between German ultras and CSKA Sofia’s fan group, Sector G. The text discusses a fundraising initiative and a new rap song dedicated to the fans.

Embedded Video – A YouTube video is embedded at the bottom, featuring the newly released rap song for Sector G, with visuals of fans, choreography, and pyro displays.

Tags & Categories – The article is tagged with relevant keywords such as "CSKA," "rap music," "Bulgaria," "Germany," and "fan song." It is categorized under "Ultras News."

Comment Section – A form for users to submit comments and engage in discussions about the article.

The layout is visually engaging, with a strong emphasis on images, videos, and structured content, making it easy for fans to stay informed and participate in discussions.

The homepage serves as the entry point to the website, showcasing featured products, promotions, and key categories to engage users and encourage exploration.

Key Elements and Functionalities:

Header Navigation: Consistent with other pages, providing access to main sections and the cart.
Hero Section: A large banner with a person wearing a T-shirt, surrounded by yellow smoke, and three promotional messages:
- "Няма високо ниво качество" (High Quality)
- "100% произведено в България" (100% Made in Bulgaria)
- "Безплатна доставка над 99 лв." (Free Shipping Over 99 лв.)
Featured Products (Тениски / T-Shirts): A section displaying T-shirts with images, names, and prices, similar to the category page.
Category Sections: Separate sections for other product categories:
- Sweatshirts (Суитчъри)
- Accessories (Аксесоари)
- Books (Книги) Each section includes product images, names, and prices, with a "Buy" button for each item.
Footer: Consistent with other pages, including the brand logo, category links, store locations, and social media icons.

This page provides detailed information about a specific T-shirt, allowing users to view images, select sizes, and add the product to their cart. It is designed to give users all the necessary information to make a purchase decision.

Key Elements and Functionalities:

Header Navigation: Consistent with previous pages, including the cart icon and main menu links.

Product Images: On the left side, a large main image shows a person modeling the T-shirt, with a grid of smaller thumbnail images below for additional views (e.g., different angles, close-ups of the design).

Product Details: On the right side, the following information is provided

Product Features: Below the main product details, there are three highlighted features:

Related Products (Подобни продукти): A section at the bottom displays similar T-shirts with images, names, and prices, encouraging cross-selling.

Tabs: Tabs for additional information such as "Description" (Описание), "Washing Instructions" (Инструкции за пране), and "Returns" (Връщане).

This page is the checkout section of the website, where users finalize their purchase after adding items to their cart. It is designed to collect delivery and payment information while providing a summary of the order.

Key Elements and Functionalities:

Header Navigation: The top navigation bar includes links to main sections like "Home" (Начало), "T-Shirts" (Тениски), "Sweatshirts" (Суитчъри), "Accessories" (Аксесоари), and "Books" (Книги). It also features a cart icon showing the total price (24.95 лв.) and a user login/registration option.
Delivery Address Form (Адрес за доставка): A form on the left side allows users to input their
Delivery Method (Метод за доставка): Options for delivery are provided, such as "Delivery with Speedy" (Доставка със Спийди) and "Personal Pickup at Speedy Office" (Лично получаване от офис на Спийди).
Payment Method (Метод на плащане): Users can select their preferred payment method, though specific options are not visible in the screenshot.
Order Summary (Обобщение на поръчката): On the right side, the cart displays the selected
Checkout Button (Поръчай)

This page displays a list of T-shirts available for purchase under the "T-Shirts" category. It is designed to help users browse products with a focus on visual appeal and quick access to product details.

Key Elements and Functionalities:

Header Navigation, Category Filter (Категории), Buyer’s Guide (Пътеводител за купувача), Product Listings, Sorting Options (Подреждане по)